July 7th 2006.
When you
are very successful and almost unique in your endeavours,
there's always someone out there that wants a piece
of your action and will
try to knock you off your pedestal.
Consumers Reports annual
quality guide, unlike the fantasy J.D. Power "Initial
quality survey'"- which isn't anything of the kind,
is methodical and well
ordered.
Some automotive journalists,
kow towing to their master in the PR departments of
the unfortunate manufacturers that are rated
"not acceptable" or "cars
to avoid" by CR have tried unsuccessfully to debunk
the CR results.
But here's the problem,
our experience in the repair of older cars is completely
in sync with the findings of the CR organisation.
If they say it's a bad
vehicle, we find we see the thing far more often than
we should.
If they rate the vehicle
very highly, then we yawn as we change the oil once again
after 250,000 kliks (150,000 miles).
Just lately, there's been
a movement afoot to seduce car owners into sending
information to another outfit that wants to take over
CRs spot in the sun. To
do so, they are finding all kinds of holes in the
CR surveys and have a survey of their own, that is so
elaborate you'll need
a PhD to sort your way through it and you're doing
this for free.
If you want to find out
what they think they found out, you'll have to PAY.
But the problem is that
these people are re-inventing the wheel, answering
the question that no one has asked, simply to make money.
Don't kid yourself, if
you can get 5000 suckers to subscribe $5 a month that's
$300,000 a year for someone else when you actually did
all the work.
And to repeat myself,
hopefully not ad nauseum, CR are already "spot" on.
Their "red spot - black
spot" method of rating vehicles is being criticised
as too vague, but I've got a little experiment you can try:
Hold the page at arms
length, select a section of the page that is loaded
with red spots and then look to see what it is you selected.
It'll probably be Japanese.
Then turn a couple of
pages and find a large section of black spots. Bring
the page close and you'll probably find the vehicle is
American, or in the last
few years, German.
So before you cancel your
subscription to CR and go with one of these upstart
rivals, remember I already told you that you're
wasting your money.