July
11th 2008
A news item this week establishes
that the Los Angeles Times is doing away
with its automotive section. This in the middle
of
the most car oriented city in North
America and with one of the very best and
most honest (therefore outspoken) auto writers
around, Pulitzer prize winner, Dan
Neil. Maybe that's the problem.
As I've been saying for sometime,
writing about cars when the publication you
work for relies on auto industry advertising
dollars for a lot of its revenue
is the most restricted and polluted environment
imaginable. If you're honest, you're out.
If you toe
the line you lie a lot. What choice
does a poor journalist have?
But never mind the journalists,
who at least get to fly by private jet to
some pretty nice parties and exotic locations,
what about the
general public? Where is the factual
information they need not to find they
have wasted 20 or 30 large on some piece of junk
that every one in the industry knew
was either going to be discontinued or had
so many problems of a basic nature that visits
to the dealer for warranty work were
going to become a bi-weekly event?
Well fortunately, Consumers Reports
remains ad free and independent and as I have
said many times, our experience on
the shop floor and their red dot/black
dot reliability index closely resemble
one another. In other words, we profit hugely
,
but with honesty and integrity,
from black dot cars. The only problem is
that cars are often designated as "too new to
assess" which in interpretation
means "never buy the first years production
of any brand new design".
In Canada, the Automobile Protection
Agency is a very good source of independent
opinion and joining the organisation
can be beneficial in that they won't
let you buy a bad car, but they will help
you negotiate a very good price for the one you
want. The price of admission is
a bargain.
Other than quality if course, is
consideration of the actual driving experience.
Somebody who just went out and bought
a Pontiac Wave based on price alone may understand
getting to know the dealer
very well, but won't have a clue
about the driving experience, because so
far as they are concerned, the car is an appliance
to be regarded with the same matter-of-fact
contempt as a refrigerator or a stove.
Maybe even less.
The only true way in which to assess
whether you and your prospective new friend
are going to get along well is drive the thing.
Not just round the block with incessant
salesperson chatter, but for a full weekend.
Wherever possible, renting the car you're
thinking of buying may cost a bob
or three but you may find something about
it that will cause you to fall in love
(according to the marketing psychologists,
the buying of a new car is sexual in nature
for both sexes).
Or will there be some minor feature
that is going to drive you absolutely crazy
for the whole time that you own the car?
Can you live with an offset or split
instrument panel, for instance?
This week I test drove a manual shift
car that had a permanent centre arm rest.
Every time I shifted into second or fourth gear,
my arm was paralysed by the nerve
in my elbow coming into contact with the
sharp edge of this arm rest. I hated every minute
of that drive, even though it was
only ten minutes long.
So that research on the internet
is still vital to your choices, but be sure
that the site in question has no adverting links
to the
car manufacturers.
Beyond that you can call, or e-mail
me, you can do your own test drive and
there's absolutely nothing wrong, at least in gun
free
Canada, in approaching an owner
of the car you're considering purchasing in
a parking lot and ask him about his experience
with the car so far.
With this last option, however, remember
that many people are reluctant to admit they've
made a bad choice, unless the choice
is SO bad that they're only too glad
to fire off a salvo to anyone who will listen.
Take a month to make the right decision
and DON"T be in a hurry.