After investing time and money
into developing a new vehicle to meet consumer's needs you'd think that
coming up with
a name would be the easy part. Whether because of mistranslation, cultural
misunderstandings or just plain mistakes,
these names prove it's not as easy as you'd think. Culled from our automotive
knowledge and commenter suggestions
these are the worst of the worst. And like great Olympic gymnasts, many
of these cars are Asian and less than 16 years old.
10.) Toyota Estima
Lucida G Luxury Joyful Canopy
Known in the US market as the Toyota Previa and in Japan as the Toyota
Estima, SOS10 brought to our attention the
Lucida G Luxury Joyful Canopy edition of this futuristic van. Any of these
modifiers by themselves aren't necessarily ridiculous,
but when combined you're reminded of the awesome exuberance the Japanese
have for naming their vehicles.
9.) Diahatsu Charade
Consumers are already wary of purchasing a new car, especially from a company
that has little name recognition in their
market, so giving it a name that translates to "a pretense or fiction that
can be seen through readily, or a travesty" is a travesty
of its own. We can't be sure this is why the Diahatsu Charade was the last
vehicle Diahatsu sold in the US market, but
AllBoxedUp is right to suggest it didn't help.
8.) Tang Hua Detroit
Fish
While the amphibious Chinese auto was named in honor of its debut at the
Detroit Auto Show, the actual concept itself is
horrifying. No matter what anyone tells you BLS, do not under any circumstances
eat any fish you catch in Detroit.
7.) Pontiac Parisienne
For most of its life the Pontiac Parisienne was sold in Canada, where people
speak French and don't mind driving a
car that translates to "French lady from Paris." Unfortunately, for a few
years Pontiac thought it would be smart to resurrect
the name in the United States for a rebadged Impala with a Caprice nose
and a Pontiac grille because customers wanted
a RWD car from the brand. Clearly, people who demand RWD sedans also demand
to drive the French lady from Paris.
6.) Isuzu Mysterious
Utility Wizard
Though Isuzu no longer sells non-commercial vehicles in the United States,
they had a pretty good run with names.
This is especially true with their trucks, which had tough names like Trooper
and Rodeo. In Japan, they settled for the
far more confusing Mysterious Utility Wizard. Ignoring the Wizard part,
what is so Mysterious about the Utility?
Maybe it's great at attracting parking tickets or getting birds to crash
into the window. It should make drivers like
Parkington nervous.
5.) Nissan Homy Super
Long
In a fit of fantastic Engrish, the folks at Nissan named their small van
the Homy. This is comical enough as a version
of the American "Homey," made funnier by the slightly perverted addition
of "Super Long" to the end of it.
But add to it the fact that "m" looks like "rn" and you've got one horny
and long van to carry around Joelf and his friends.
4.) Studebaker Dictator
Originally called the Standard Six, the Dictator was so named because of
the car's ability to dictate the standard for
other cars to follow. Unfortunately, this was in the late 1920's when dictatorships
were rising around the world and
threatening peace. In order to not ruffle any feathers, the Studebaker Dictator
was given the name Director in markets
that might be sensitive to being seen inside a dictator.
3.) Geely PU Rural
Nanny
Oh Geely, how we love your comical mistranslations. The Beijing Olympics
have shown that China is willing and capable
of communicating in a way that the world understands. Those skills have
not yet translated to the automotive industry.
Geely offers two versions of its pickup truck: Urban Nanny and Rural Nanny.
We get Urban Nanny but what exactly is a Rural Nanny?
In addition to being a bad name it's almost impossible to say. Try
saying it three times fast .
2.) Ford Probe
Proving that if you want to do something wrong you should to it yourself,
we have no mistranslations to blame for the Ford Probe.
Meant to conjure up thoughts of the space program, it instead conjured up
thoughts of what space aliens might do to mytdawg.
Making matters worse, the car itself was enema shaped. Really, no automaker
should ever name a vehicle after an invasive
medical procedure. Ever.
1.) Mazda Scrum Wagon
While most of these names are bad on their own or involve some kind of
double entendre, the little Mazda Scrum Wagon,
like an English casserole, is layer upon layer of badness. Do we not like
it because it sounds like scum? Do we not like it
because it is a rugby term? Worse, it's not just a car named for the
pale ale, it's an entire wagon full of the joe juice.
So gross.